Airtel Service Centers in Karnataka to Serve Remote Village Customers
August 20th, 2009 by Selvam Leave a reply »
Bharti airtel today announced a unique initiative to penetrate deeper into the remotest villages of Karnataka. Airtel Service Centre (ASC) is an ideal combination of distribution and service to reach out to rural customers and an important step in Airtel’s objective of expanding its presence in the state.
ASCs are Multi Brand Outlets located in a good, easy accessible location, preferably in the main market in a village that attracts high footfalls. This new initiative is based on meticulous consumer research and insight highlighting different behavioral patterns of a customer in rural / smaller towns and villages, thus marking Airtel’s strategic intent to service customers differently. Airtel plans to set up many more ASCs in Karnataka by the end of this financial year.
Services available through AirTel Service Center (ACS) are..
- Sale of connections
- Exchange of damaged or lost SIM cards
- Best value recharge and offers of the day
- Educating and subscribing to relevant value added services
- Handling customer queries and complaints
Mr. Venkatesh V, CEO, Mobile Services, Bharti Airtel Ltd, Karnataka, said, “Airtel is undertaking concentrated efforts to make mobile communication available in the smallest and remotest villages of the state, which otherwise do not have the same kind of communication facilities enjoyed by customers in a big town or district. We are now focusing on a dominant rural strategy to strengthen the 4A’s in mobile communication, i.e. Availability, Affordability, Awareness and Acceptability.
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